Creative and Professional Writing
6-week course on creative and professional writing for articles, short stories, and social media communication
6 Sessions
Certificate Course
1 Session
Per Week
1 Hour
Session Duration
5-15 Learners
Per Batch
About this course
Are you looking to improve your writing skills to communicate better at work?
Do you need help to write better journals and research papers?
Or do you want to build a strong and credible brand for your business?
Look no further!
The creative writing course is designed to improve your writing skills and strengthen your oral and written communication. It will equip you with different writing styles for various audiences, through interactive workshops and hands-on activities. By the end of this course, you will be able to write well-structured and compelling articles, blogs, short stories, professional emails and project briefs, and engaging social media posts. It is open to everyone regardless of age, background or experience.
Course Overview
Live Online Classes
Small Batch Size
Interactive Learning
Personalized Certificate
Benefits of this course
- Understand the basic tenets of creative writing
- Write compelling stories and effective content
- Tailor writing style to suit diverse audiences
- Build your personal or professional brand
- Connect with fellow writers in your community
Who’s this course for?
- You’re interested in improving your writing skills
- You’re curious about creative writing and storytelling
- You are above 13 years of age
- You have an internet enabled device, a stable internet connection, and a writing support tool (MS Word, Notepad)
- You have no prior writing experience or you are an early-career writer
Here’s what you will learn
Session 1 | Introduction to writing
- Who can write?
- The different kinds of writing (creative vs. professional)
- Writing forms (short stories, articles, blogs, social media)
- Discovering your writing type and style
- Answering the ‘so what’ question
- The hook
- The backbone
- Parts and flow
- Character details
- Balance between facts, information and story
Session 3 | The art of storytelling
- The role of research
- Engaging the reader
- Style and tone for diverse audiences
- What’s in and out
- The 8-second rule
- Good vs. bad headlines
- Brevity and clarity
- Avoiding writing ‘temptations’
- Creativity is key
Session 5 | Writing for social media
- Going beyond clickbait
- Building strong online brand presence
- Growing your personal writer brand
Session 6 | Editing secrets & career prospects
- When to write vs. edit
- The 3 secrets to successful editing
- Full-time and freelance writing opportunities
Meet your coach
Gillian D’Souza
Gillian D’Souza is a communications professional and science writer, who combines her passion for writing with her curiosity for science, technology, literature, lifestyle, and healthcare.
She has 6+ years’ experience writing for start-ups, pharmaceutical companies, consumer brands, and health organizations like the WHO and UNICEF. She has conducted writing workshops for Singapore, Middle East, and Africa audiences and has guest lectured at St. Xavier’s College, Fort, Mumbai.
She is also a contributing writer to health information websites such as News Medical (UK), Medical News Today (US), and Asian Scientist Magazine (Singapore).
At present, Gillian oversees medical and corporate communications for 40+ countries at Glenmark Pharmaceuticals. She is an avid reader, likes to write poetry, play badminton, and bond with her cat.
Questions regarding this course?
Email us at: support@growhance.com or call us on: +91 8097 205 295
You can also read through our FAQs below
Frequently Asked Questions
What is the course format like?
The course’s sessions will be conducted live online using video conferencing platforms, such as Google Meet and Zoom.
How many learners are in each batch?
To ensure that all learners receive close attention from our coach, we have limited this course to 5-15 students per batch.
What are the timings for the course?
You can view and select from the available batch timings when you tap the Enroll Now button.
Can I switch between the batches during the course?
To maintain the flow of teaching and to honour our commitment of small organized batches, you are expected to join in on the day that you select at checkout.
Will I get a certificate at the end of the course?
Yes! You will receive a certificate of completion featuring personalised feedback from your coach at the end of the course.
Will I be provided with a recording of the live sessions?
Yes, you will be sent recordings of each live session via email.
Will I be provided with any resources, documents, or reading material for this course?
Yes, our coach will provide you with useful resources curated to support your long-term learning.
You will receive an email confirming your transaction, followed shortly by a welcome email guiding you on the next steps to get started.
What do I need to access the course?
All you need is a smartphone, tablet, laptop, or desktop with a stable internet connection.
If you are not satisfied with your experience after attending the first session, we will offer you a full refund.